Looksmax.org
They should not be replicated nor condoned.
Looksmax.org, also known as .org or the Orgy[Nobody ever says that...], is a forum that specializes in looksmaxxing (the practice of improving one's looks) and is popular with many soyteens. Founded on the 11th of August, 2018[1], it's currently owned by Lamarcus Small (also known as Master) after he acquired it from SergeantIncel (also known as Diego Joaquín Galante) in December of 2021.
The site is primarily used to share tips between 'teens aiming to improve their faces, status and/or bodies to impress women or, in many cases, other men. Most of the time, these tips are either obvious, SNCA, or plain retarded (for example, consumption of hecking non-FDA-approved drugs to fry your metabolism to lose weight[it just is, ok?]).
History of the forum
[edit | edit source]Looksmax.org, akin to the party, was created as a result of a power vacuum. On the 7th of November, 2017[2], Reddit banned the r/incels community, which inspired SergeantIncel and Master to create their own forum called Incel.is in response, where the looksmaxxing community would migrate.
Many people on the forum speculate that as time passed, SergeantIncel and Master both noticed that the site was separated with one half wanting to escape the life of an incel, while the other just wanted to whine and complain, which drove them to create looksmax.me, which was later moved to looksmax.org. Although this may be false, as Diego previously stated[3] that he created the forum due to the most lookism sites being bad at the time. In March of 2021, the site had to be relocated to looksmax.co due to the suspension by the provider, although nobody truly knows why, it is most likely due to the controversy surrounding the site.
In November of 2021, the site would be brought into the public's spotlight following The New York Times investigation on Sanctioned Suicide[4] (a site owned by both Serge and Master). Some people speculate that both Diego and Lamarcus cut a deal with US Homeland Security or that it was investigated by the FBI and later dropped, but there isn't a single verifiable source.
On March 4th, 2025 Master jokingly "sold" the site to someone named "Rabbi Goldberg Silverstein" which seemingly would've turned the forum much more totalitarian.
Obviously, it was an early April fools joke. If you log on the site today, you'll see Master active on the site.
Userbase and main terminology
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Looksmax.org operates as any other image board with it's own "Discussion" off-topic thread. Obviously, as any other board, .org has had bad eggs in the community, most notably people giving fake advice to new users, which can cause irreversible harm to their bodies.
Some of the common phrases people from the community use:
- New users are called "greys" or "grays" due to people with under five hundred posts having the default gray name.
- "JBG" 'ironic' term which stand for Just Be Gay. Which recommends attractive males who can't seem to get laid by women to become a faggot.
- LDAR which stands for Lay Down and Rot.
- "Rope" which stands for suicide or ACKing in our language
- "JBW" which stands for Just Be White.
- "DNR" which stands for Do Not Reproduce.
Most notably the rating system, which has been apart of some heated debates on the forum, due to newfags making up new tiers: (Top to bottom)
- True Adam. This tier is very controversial, as many users believe it simply does not exist. Highest tier.
- Chad. Someone with a striking appearance, with many prominent features.
- Chadlite. Same as chad, but has a few minor or one major flaw that places them one below chad.
- HTN, MTN and LTN. High, Mid and Low Tier Normie respectfully.
- Sub-(Number below or equal to five). Most notably Sub-Human (or Sub-Zero), the lowest tier.
Notable "Content Creators"
[edit | edit source]- Goatis/gatis/Sv3rige
probablyDEFINITELY a pedophile. Said "No matter how old you are as a guy, you have to be severely mentally ill not to find a a 15 year old girl attractive"
- aestheticswaitingTV - Tips and (((drama))) 'tuber, who is so self-centered and autistic he uses HIS face in HIS own thumbnails as a placeholder for Chad
- FaceIQ (aka Frost) - Current owner of the popular (((Face IQ Labs))) app that "evaluates your face" for a small fee of $120 United per year (((upfront)))
- K. Shami - Half-American half-Syrian general tips YouTuber. Known for his tier-list and "K Shami Reacts" series
- WheatWaffles - Weird leftoid looksmaxxing JewTuber
Mainstreamification
[edit | edit source].org has had many different waves of newfags or "grays" as they are referred to on the website.
First notable one was in 2020, when the "mewing" trend first made the rounds on TikTok, making a good amount of people join the forum. Having said that, the forum at the time would still be niche, having to wait literal days to get a new thread and / or a response on one of the pre-existing ones.
The second wave hit the site in 2023, when "mewing" and edits of supermodels gained even more traction, in addition to Dillon Latham publicly acknowledging the website, which made his fans flood it.
